Day 297: Useful + Creative Marketing

Man, there’s just one thing left to do before submitting Browserflow to the Chrome Web Store for review — creating a privacy policy — but I’ve been putting it off for the past several days and not doing much in the meantime. So close! Yet so far.

Exercising today sparked some fun ideas about the approaches I could take for marketing Browserflow. So far, I’ve been compiling a list of flows in the gallery that are useful. They’re things like exporting your list of followers from Twitter, taking screenshots, and scrolling to the top of a Messenger thread. The things in this category are use cases that are currently solved via single-purpose browser extensions. (Looking at popular extensions will also be a great way to generate more flows that people would find useful.)

The idea that came to mind was to expand the demos I make from being purely about utility and productivity and include more whimsical and fun examples.

For example! The specific concept that came to mind was to scrape popular blogs using Browserflow and feed the output into a Markov chain that will generate fake blog posts in the author’s voice. I love this idea because it’d be fun to see the results and it’s something that blog owners are likely to share with their audience just because of how silly it is. And it’d showcase the usefulness and flexibility of Browserflow!

It feels like the creative flows would be a great way to help people discover Browserflow while the useful ones would convince them to give it a try. The useful flows feel like they’d potentially bring in more traffic over the long run through SEO (e.g. people searching “how to unfollow everyone on twitter”), but since will take a while, it seems worthwhile to produce both types.