Day 48: No one's upgrading to Hide Feed Pro

On February 6th, I pushed Hide Feed v1.4.8, which started the 14-day Trial for all existing beta users (before then, everyone was on the Trial plan with no set end date).

Since updates for extensions take about a day or two to propagate, I’m assuming that most people actually had Hide Feed update on February 7th.

I was looking forward to seeing how many of the ~50 people who had been beta testing Hide Feed would upgrade once the 14-day trial ran out yesterday, and the answer was…. none. Nobody upgraded.

I’m not too concerned because 50 people is a fairly small sample size. If Hide Feed had an expected 1% conversion rate from free to paid (for a tool like this, even that might be kind of high), seeing that no one upgraded from a group of 50 doesn’t really tell me anything.

That said, it’s still a signal that most people don’t see enough value in Hide Feed Pro to find it worth upgrading. This is where having analytics would be useful: Do people find having Hide Feed on one site sufficient (therefore making the benefit of having it for all sites unattractive) or do people not care at all? The way I’d measure this is to see how many people choose a feed to hide once their trial ends vs. ignoring the fact that Hide Feed no longer works.

At this point though, the best place for me to concentrate my efforts would be to market Hide Feed and get a much larger sample size rather than spending lots of time trying to figure out how to optimize the conversion flow. If I get to 1000 users and no one upgrades, then I’d know that I have a much bigger problem on my hands (in terms of making this into a business — it’s also entirely possible that the core benefit of Hide Feed just isn’t compelling enough to become a financially sustainable business).

Once I get the initial release of Intention ready, I’m going to start thinking a lot more about marketing and come up with a plan.